BUSTING THE MYTH ON GREEN ENERGY COSTS

There is a certain stigma around green energy––and that’s the price. We all would totally switch, if it wasn’t soooo expensive, right? Well, get ready to celebrate. Green energy is just as affordable as conventional energy. Sometimes even cheaper. Which means you can totally splurge a little extra on the celebration part and go for the good cheese.



Prove it.

Enter the chart! We know…ugh, charts and science. We promise, this one is simple.



As you can see, costs are steadily dropping each year. And that’s because green energy has an edge that conventional energy does not.

And that edge is…drum roll please…it’s technology, not a fuel. Conventional energy requires finding, retrieving and burning resources that once used, are gone forever. They’re finite. And they take a really long time to replenish, like millions of years according to the scientists.

Green energy, on the other hand, works a little differently. Super-advanced devices harness energy from sources that replenish naturally and quickly. They receive that energy and store it as something we can then use to power things like, say, a microwave to make emergency queso––a true Texas staple.

Additionally, as the science, process and durability improve on these super-advanced green energy devices, the costs will continue to follow the trend line and green energy will become the most affordable power source, well, ever. Especially in places like Texas, where more wind energy is sourced than anywhere else in the U.S.



Show me the numbers.

To put that in dollars and sense, some reports say that in the next couple of years, wind and solar could deliver electricity for as little as $0.03/kWh. That’s right, in just two years your energy bill could be cut big time. (Conventional energy companies could never afford to drop prices like this.)

Meanwhile, wind, water and sunlight have the potential to supply the entire country’s energy needs, with a surplus. It’s nearly inexhaustible, without disrupting or taking anything away from the planet.



Green energy is also super consistent.

Conventional power prices are always in a constant state of flux, for a number of reasons. And people don’t like it when the cost to microwave their cheese is suddenly higher. Green energy prices on the other hand, are stable. Wind energy is sold at a fixed rate over a long period of time, so there are never rate hikes or unexpected bills that make your eyes bulge out of your head.

That’s because once a wind farm has been constructed, the costs of getting the wind are, simply put, free. This means the future cost of wind energy will not go up because the wind is not under any hourly contract (that we’re aware of). It’s just operating and maintenance costs, baby!

So yeah, powering your Texas home with wind energy is financially super smart.



Switching to green energy is smart, too.

If green energy is available to you, it’s a smart buy. Most areas in Texas give the power to the consumer to shop around and compare rates. Like phone plans or insurance packages. If that’s the case, you can capitalize on our shameless offer plug now and see if Iberdrola is available in your area. I mean, c’mon, you’re already here on our website!



There are long-term cost benefits to green energy, too.

Green energy is great for Texas, and the planet, too. Whereas if we stick with conventional power, we will be footing the bill for much more expensive repercussions in the future. It will cost taxpayers and the next generation a lot of time, money and resources to fix these problems if we don’t start getting ahead of it now.

Switching to zero emissions, and a way lower carbon footprint with green energy, makes a huge impact. In 2019, the electricity generated from wind turbines was equal to avoiding the amount of CO2 emissions of 42 million cars. And, with Texas wind energy, a lot of water is saved in-state too, 24 billion gallons in 2019 alone. That’s a big deal. So, let us say that again for the people in the back: Reducing our impact on climate change reduces future costs caused by climate change.



What exactly are those future costs?

Climate change has some pretty harmful and devastating impacts. From severe weather events like flooding and deadly storms. To sea levels rising. To destroying our crops and food sources. To the spreading of disease.

These impacts can cost our businesses, families, governments and taxpayers hundreds of billions of dollars through rising health care costs, destruction of property, increased food prices, and more. (And seriously, don’t mess with our cheese budget.)

We quantify this impact as “the social cost of carbon.” Aka, the economic harm expressed in dollars for damages from emitting one ton of carbon dioxide into the atmosphere.

In today’s dollars, the current estimate is over $50 per ton of carbon dioxide. While this is the most credible number we have, it does not account for all of the widely recognized and accepted impacts of climate change. And so, the real number may be much higher, and a lot of experts agree.



Green energy will also save on health costs.

The pollution from conventional energy has a lot of negative effects on the air, water and soil. These pollutants are not good. Take nitrogen oxide for example, which is responsible for smog and acid rain. Not good at all. Or sulfur oxide, which irritates the skin and mucous membranes of the eyes, nose, throat and lungs. Yikes. And, like we said before, there’s the spreading of disease. Which we are living out in real time with COVID-19.

Wind energy on the other hand, emits none of these pollutants. And guess what? When you are healthier, your healthcare costs are also much, much lower. Especially over the long term.



Green energy isn’t just lowering costs. It’s increasing income.

Green energy creates jobs. Job creation is important for the economy. And a healthy economy means things are flowing and circulating in a way that promotes growth. $10 billion of it. New wind projects bring this giant number in annually.

Green energy is creating better paying jobs, with cleaner and safer work environments––and Texas is one of the biggest growth markets. These new jobs create a ripple effect that benefits related industries and entire communities. Often rural ones that need it most. And because green energy isn’t imported, your tax dollars stay in your communities. This is especially true in Texas, where wind energy companies contribute hundreds of millions of dollars in tax and land-lease payments.



It’s a side hustle, too. If you’re a farmer, that is.

Wind turbines can be built on existing farms or ranches (something Texas has in spades) and only use up a fraction of the land. This means farmers can continue to work the fields while receiving rent payments for the land use. Now that’s a cool little side biz if you ask us.



It’s a win-win-wind.

This is just plain smart people. In so many ways. It’s measurable, provable and commonsensical. And anything that makes our Texas-cheese-melting devices run steady and clean, well, that’s a big enough win by itself.



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